Lead generation is a crucial aspect of any business, especially for course creators and coaches who rely on a one-to-many model. However, many course creators and coaches make common mistakes that hinder their lead generation efforts. From not utilizing their thank you page to not paying attention to data, this week’s Saturday Strategy Session covers the top five lead generation mistakes and how to avoid them. Being aware of these mistakes and implementing effective lead generation strategies will allow you to attract and nurture potential buyers, shorten the buying cycle, and ultimately increase sales!
Key Takeaways:
Mistake #1: Not doing any sort of lead generation at all {01:14}Mistake #2: Not properly utilizing the thank you page {07:45}Mistake #3: Not reverse engineering the lead magnet within the customer journey ecosystem {09:25}Mistake #4: Not having a welcome sequence or having one with no purpose {11:32}Mistake #5: Ignoring the numbers and the data {15:43}
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