Welcome to part two of the three-part series, 2024 Guide to Facebook Ads! Did you know that repurposing content is a powerful way to increase your content output without increasing your effort? This episode breaks down the concept of repurposing and how it can help you reach more people and increase engagement. Learn how and why you should use Facebook ads to support your repurposed content, the two types of content ads to run, and the importance of choosing high-performing pillar content that showcases your expertise and captivates your target audience.  If you’re ready to reach more people and boost engagement in 2024, this episode is for you! By repurposing your content and using ads strategically, you can overcome the limitations of organic reach, build trust and relationships, and create more touchpoints with your audience! Key Takeaways: Explanation of repurposing content and its benefits {03:55}Balancing quality and quantity of content {10:36}How ads can increase content visibility without increasing quantity {13:10}Classifying content ads into nurture ads and visibility ads {17:45}Differences between setting up engagement ads and boosting posts {22:40}Choosing high performing and pillar content for ads {26:22} Listen to Episode 150 | Facebook Ads for Lead Generation Links and Resources: FREE audience audit call → marketscalegrow.com/audienceaudit Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist Free download → Facebook Ad Targeting Groups ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → [email protected]  Join the Facebook community → https://www.facebook.com/groups/marketscalegrow