Welcome to part three of the three-part series, 2024 Guide to Facebook Ads! Are you planning a live virtual event? This episode covers everything you need to know about using Facebook ads for launching. Learn the three phases of a launch (warm-up phase, registration phase, and sales phase), and how each phase plays a vital role in building anticipation, generating registrations, and driving sales.  Also get insights on using the appropriate Facebook ads in each phase, and tips for using those ads effectively to maximize the success of your launch. By leveraging Facebook ads throughout the three phases, you can expand your reach, engage your audience, and ultimately increase event sales. If launching a live virtual event is on your calendar for 2024, don’t miss this episode!  Key Takeaways: Different types of virtual events {01:00}Three phases of a live launch: warmup, registration, and sales {03:20}Facebook ads during the warmup phase {05:00}Using a hybrid model of evergreen and live launches {05:45}Facebook ads during the registration phase {13:15}Nurturing your email list; creating excitement and hype around the event {15:00}Facebook ads during the sales phase {18:45}Using trigger actions to retarget sales ads {19:50}Facebook ad support in 2024 {23:40} Listen to Episode 150 | Facebook Ads for Lead Generation Links and Resources: FREE audience audit call → marketscalegrow.com/audienceaudit Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist Free download → Facebook Ad Targeting Groups ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → [email protected]  Join the Facebook community → https://www.facebook.com/groups/marketscalegrow