Exploring the Attention Economy with Dr. Karen Nelson-Field
Description
In this special episode of The Meaningful Media Podcast, Havas Media Network London's Global Managing Director of Mx, Jonathan Waite, welcomes Author and Researcher Karen Nelson-Field PhD to Havas Village London for a fireside chat on attention. In this exclusive session, Nelson-Field gives a sneak peek into her newest book The Attention Economy, A Category Blueprint —which we'll be giving out FIVE free copies of to the first five people who share our LinkedIn post!
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On the Meaningful Media Podcast, we explore how trusted, engaging, and influential media can drive change – delivering for brands, people, and the planet.
This philosophy was born out of our landmark Meaningful Brands study – an ongoing research project Havas initiated in 2009 to understand...
Published 10/30/24
On the Meaningful Media podcast, we know that attention is key to breaking through to consumers in a landscape where content is increasingly fragmented and competition for eyeball and ‘share of ear’ is fierce. Attention has since grown from its relative nascency in the marketing world to being...
Published 09/30/24