Just weeks before a US presidential election, a combination of political mendacity, the perverse incentives offered by social media platforms, and opportunism on the part of content creators/consumers, have come together to form a perfect storm. The tragic irony is that the devastating consequences of these forces have become apparent in the aftermath of two hurricanes which hit the American south-east in quick succession. With state and federal elections around the corner, and little more than a year after the failed Voice referendum, can anything be done in Australia to stem the tide of online mis/disinformation? Legislative attempts to hold social media platforms to account are undoubtedly important — but the more urgent task may be addressing democracy’s current “trust deficit”.