If you've listened to previous book club episodes with Eric and Larry, you know you're in a for a good time. There's always a lot of horsing around, and a lot of great masterminding and story-telling between the 4 of us. This book Who Not How is an awesome leadership primer and does a great job refocusing us on the importance of recruiting force multipliers into our business. In fact, it was a big motivator for Brandon and I to finally pull the trigger on a business manager for Floodlight. And just weeks later, Wayne joined the team and has already become major contributer to the team. Join in, check out the convo and download the book on audible or via Amazon. It's worth the read.  Thanks for listening! If you enjoy the podcast please be sure to leave a review, follow the show (don’t forget to turn on your notifications!) and share with a friend. Your continued support is what makes this mission possible.   Thank you sponsors!  Liftify is for restorers who are looking to accelerate their online reviews. Consistent and fresh Google Reviews are critical to growing your online presence and establishing trust with your brand. Don’t leave it to chance, partner with Liftify and let them capture the feedback your team has earned.  https://www.liftify.com/floodlight    AnswerForce transforms the restoration industry by providing round-the-clock answering solutions. Their skilled team ensures no call goes unanswered, capturing and qualifying leads, scheduling appointments, and enhancing customer satisfaction. Benefit from industry expertise, scalability, and customized scripting while saving costs compared to in-house solutions. With AnswerForce, your business growth potential becomes limitless. https://www.answerforce.com/floodlight   C&R Magazine is the industry’s oldest and longest running media outlet. The team brings restorers all the current news, developments, education and resources that impact our business and the teams we lead. From print media to podcasts, C&R ensures the industry news you need is accessible from anywhere.  https://candrmagazine.com    Is Your Restoration Company Running at Peak Performance? 🔸Take the 15-minute Business Opportunity Audit. https://www.floodlightgrp.com/audit This quick audit analyzes 19 critical areas of your business against industry best practices. Get a complete health check and roadmap to: - Increase Profitability - Improve Efficiencies - Gain a Competitive Edge Floodlight Consulting Group provides customized consulting and training support for restoration companies looking to grow and scale their business. 100% Tailored to each client Formal consulting sessions for owners and key leaders Full one-on-one access to the Floodlight team and their network of industry experts   https://www.floodlightgrp.com   Thank you partners! We love our listeners and want them to have access to the very best in tech and supporting service providers possible. We've vetted each of our partners and highly recommend all of them as key assets to help ensure our listener’s success. As a way to honor our listeners, each of them has provided competitive DISCOUNTS. Simply click on the link below and take advantage of our ongoing partnerships.   https://www.floodlightgrp.com/premier-partners