Tyler discusses the importance of understanding your business and ideal customer before developing a marketing plan. He emphasizes the need to focus on who you are as a business, what you do well, and who your ideal client is before investing in marketing efforts. The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Tyler Grace  Podcast Produced By: Motif Media Tyler's Top Blogs: How I Started My Business Books that Build Site Protection Principles My Preconstruction Process: Part 1 Becoming Proficient in Multiple Trades