Welcome to The Money Trench. In this episode, Mark sits down with Alan Edwards, the founder of public relations powerhouse, The Outside Organisation. As the buzz around the Oasis revival dominates headlines, Alan delves into the potential ripple effects of the band's reunion on the music industry, particularly its influence on grassroots venues. Often hailed as the godfather of modern PR, Alan recounts some of the most iconic moments of his career, sharing behind-the-scenes stories from his work with legends like David Bowie, the Spice Girls, Motörhead, and Amy Winehouse. He also provides an insightful look at how the PR landscape has evolved, defining what truly constitutes good PR in today’s world. ALAN'S NEW BOOK: 'I Was There: Dispatches from a Life in Rock and Roll.' NEWSLETTER Sign up HERE for the TMT newsletter - featuring each week’s hottest music industry stories. PPL  The Money Trench is sponsored by the PPL who celebrate their 90th year in business this year. KEEP UP TO DATE For the latest podcast and music business updates, make sure to follow us on:  Instagram: @the_money_trench LinkedIn: The Money Trench Website: The Money Trench GET IN TOUCH If you have any feedback, guest suggestions or general comments? We’d love to hear from you! - Get in touch here! Thanks to our partners PPL  Earth/Percent Tom A Smith Aimless Play Fourth Pillar Sennheiser Junkhead Studio Tape Notes Executive Producer: Mike Walsh Producer: Tape Notes