In this episode, Alana Nicholls joins Lizzy and Emily to discuss the importance of personal branding, business culture, and values in driving success. They explore how these elements have shaped Alana’s journey, leading to the creation of ProPurpose, a movement dedicated to charitable impact.   Key Highlights: Alana's Journey & ProPurpose:Alana shares her career journey from co-running an electrical business to founding ProPurpose, a venture rooted in charitable impact. She emphasises the critical role of personal branding and the discomfort that often accompanies it, alongside the necessity for business growth. Alana also discusses the significant influence of her board, which includes industry heavyweights like Nick Barnett and Tim Costello. Culture, Values, and Business Success:A major theme of the episode is the importance of culture and values in business. Alana talks about how these elements not only shape client experiences but also play a crucial role in employee retention. The trio agrees on the importance of fostering a positive business environment that resonates with both team members and customers. ProPurpose and its Mission:The episode delves into the origins and evolution of ProPurpose, from a non-profit within a franchise network to a standalone movement with a vision of collective impact. The "One Van One Child" initiative and the broader goals of ProPurpose are highlighted, alongside Alana's goal to have 70,000 businesses involved by 2035. Imposter Syndrome and Identity:The conversation turns to imposter syndrome, with Alana offering a fresh perspective on the topic. She challenges the label, focusing instead on identity and the importance of recognizing and overcoming insecurities. Future of ProPurpose:The episode wraps up with a look at the future of ProPurpose and its ambitious growth plans. The "Who's Your One?" initiative aims to create a ripple effect of generosity among businesses, and Lizzy expresses her interest in joining the movement. The episode wraps up with appreciation and excitement for future collaborations, inspiring listeners to combine purpose with business success.   Connect With Us: Alana Nicholls Website: www.propurpose.org Instagram: https://www.instagram.com/alananicholls/ www.instagram.com/propurpose Facebook: www.facebook.com/propurpose Lizzy Dawson Website: www.lizzydawson.com.auInstagram:www.instagram.com/lizzydawson_   Emily Mackie Website: www.emilymackie.com.au Instagram:  www.instagram.com/emilymackie.speechie   Check out our courses and websites: www.lizzydawson.com.au www.emilymackie.com.au   Follow us on Instagram: @movetalkthrive - https://www.instagram.com/movetalkthrive/ @lizzydawson_ - https://www.instagram.com/lizzydawson_/ @emilymackie.speechie - https://www.instragram.com/emilymackie.speechie/   Youtube www.youtube.com/@Move.Talk.Thrive