Madison and Wall's Brian Wieser and Olivia Morley dig into how the advertising business really works. Subscribe for analysis, insight and more about advertising, media and technology trends. Listen to episode one and future M&W Podcast episodes at https://feeds.captivate.fm/madison-and-wall/. Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at https://madisonandwall.substack.com/. To learn about becoming a paid subscriber or advertising with us, reach out to Olivia and Brian at [email protected], and [email protected].