Each week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall's latest research and insights to uncover how the advertising industry really works. From economic indicators to ad history, we explore what’s moving the needle for agencies, marketers, and media companies. In episode 8, Olivia and Brian dive into the latest agency holding company results and explore the consequences that would follow from recent academic research suggesting that some of the long-held principles of Byron Sharp's How Brands Grow - and the importance of reach - might be incorrect, as outlined in a recent podcast hosted by Australian trade publication Mi3 here. Listen to this episode and future M&W Podcast episodes at https://feeds.captivate.fm/madison-and-wall/. For more M&W insights, subscribe to our Saturday newsletter at madisonandwall.substack.com. Interested in advertising with us? Reach out to Olivia and Brian at [email protected] and [email protected].