Do-Overs — Guest Jana Taylor from Benevity
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Description
Using competitors as keywords angers Brits. The Pika take our hearts AND our money in a clever billboard campaign. Apple is marketer of the decade. Starbucks is now both mathematically AND qualitatively "average." Viral video failures; a lesson and a tool. This week on the show, Benevity marketing head Jana Taylor talks about building engagement through philanthropy, one transaction at a time.
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