Email Marketing Email marketing agency owner Tanyo Gochev is this week's guest on The Next 100 Days Podcast. Tanyo lives in Sofia, Bulgaria. Summary of the Podcast A New Agency * Kevin, Graham, and Tanyo discussed Tanyo's new email marketing agency. * The agency helps financial companies improve their engagement and sales through email marketing. * Tanyo currently has one client and plans to scale up and expand his client base. Custom GPTs For Better Email Performance * Tanyo uses AI, specifically Chat GPT, to gather information and insights for content creation. * He explained the process of creating custom GPTs. * By combining the generated text with his copywriting skills, he produces high-quality content for clients. Copywriting and Career Pivot * Graham, Tanyo, and Kevin discussed Tanyo's experience with email marketing and his pivot to starting an agency. * Tanyo identified his target audience. * They are CMOs and marketing managers in financial companies. * These people face challenges with consistent content creation and maintaining engagement. * Tanyo offers a free audit of their email newsletters to help improve their results. Know Your Email Audience * Tanyo, Graham, and Kevin discussed the importance of knowing your audience. * They also emphasised the need to clean email lists regularly. * The discussion produced differing opinions about having and stating opinions. Email Marketing Best Practices * The importance of welcome emails * Segmenting audiences * The relevance of having views in branding. Other Similar Subject Podcasts Kennedy & Rob - Episode 236 Clips from the Podcast How Does Graham Get Away With This? http://thenext100days.org/wp-content/uploads/2023/11/Tanyo-Gochev-Axe-Murderer.mp4 Write Edit and Manage Email Lists http://thenext100days.org/wp-content/uploads/2023/11/Tanyo-Gochev-New-Email-Marketing-Agency.mp4 Tanyo Now Uses ChatGPT 4 for CustomGPTs http://thenext100days.org/wp-content/uploads/2023/11/Tanyo-Gochev-CustomGPTs.mp4 ChatGPT is Used for Research http://thenext100days.org/wp-content/uploads/2023/11/Tanyo-Gochev-ChatGPT-is-for-Research.mp4 Do this when you get a subscriber * Welcome Email * Add to their contact list * Reply with one word * Move email to primary inbox http://thenext100days.org/wp-content/uploads/2023/11/Tanyo-Gochev-Welcome-Email.mp4 Tanyo Provided this Testimonial "They create a safe space to have an awesome conversation." Tanyo Gochev http://thenext100days.org/wp-content/uploads/2023/11/Tanyo-Gochev-Testimonial.mp4 Get in Touch with Tanyo Here are the relevant links: * LinkedIn * a href="https://twitter.