The Sales Doctor Ingrid Maynard is The Sales Doctor. She helps organisations in Australia to improve their sales activity and results. Summary of the Podcast * Graham and Kevin welcomed Ingrid Maynard from Melbourne, Australia to discuss sales challenges. * Ingrid was excited to share her insights as The Sales Doctor. Sales challenges in a difficult economy * Ingrid outlined the perfect storm facing Australian businesses - high targets amid tough markets and unprepared sales teams. * Customers face more scrutiny over discretionary spending as costs rise across the economy. Benefits of bespoke sales programs * Ingrid's programs are tailored to each organisation's unique needs rather than off-the-shelf solutions. * She deeply analyses contexts through stakeholder interviews to design customised, behaviour-changing solutions achieving future goals. Diagnosing organisational needs * Ingrid identifies key issues through research - unrealistic targets, order-taking mindsets, lack of growth roles. * Leaders now face conditions their teams never experienced, requiring new skills and mindsets to succeed. The importance of an engaged leadership * Ingrid believes CEOs must value sales teams as value-drivers, not cost-centres. * With leadership commitment, resources follow to empower customised solutions addressing organisational needs. Motivating salespeople with realistic targets * Unachievable targets demotivate and drive dysfunction, not performance. * Stretch targets 50% above realistic baselines encourage problem-solving toward goals, maintaining motivation in difficult markets. Clips from the Podcast Ingrid's Had Her Day! https://thenext100days.org/wp-content/uploads/2024/02/Ingrid-Maynard-Had-Her-Day.mp4   How Would Ingrid Advise Ut Truck Sales! https://thenext100days.org/wp-content/uploads/2024/02/Ingrid-Maynard-Uts.mp4   It's Not Off The Shelf Training https://thenext100days.org/wp-content/uploads/2024/02/Ingrid-Maynard-Not-Off-The-Shelf.mp4   Typical Challenges of Sales Organisations https://thenext100days.org/wp-content/uploads/2024/02/Ingrid-Maynard-Unique-Conditions.mp4   Kevin's Role in Sales https://thenext100days.org/wp-content/uploads/2024/02/Ingrid-Maynard-Kevins-Role-in-Selling.mp4   Ingrid Bewitching Her Clients https://thenext100days.org/wp-content/uploads/2024/02/Ingrid-Maynard-Betwitching-Her-Clients.mp4 Ingrid Gives this Testimonial https://thenext100days.org/wp-content/uploads/2024/02/Ingrid-Maynard-Testimonial.mp4   The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham is "The High Net Worth Data Guy" who founded Finely Fettled to help business owners and marketers market to ...