Email Marketing Email Marketing is how Chrsley Ceme (see me) helps the world. You'll find in this episode he provides a shed load of content for you. He works as the sales front man for senders.co an e-mail delivery platform. Summary of this Podcast Introductions and Banter * Graham and Kevin introduce their guest, Chrisley Ceme, an expert in email marketing and deliverability. * They engage in some lighthearted banter about Chrisley's voice and background before transitioning to the main discussion. The Evolution of Cold Email * Chrisley explains how the traditional "spray and pray" approach to cold email no longer works. * He advises that a more targeted, value-driven strategy is required. * Chrisley emphasises the importance of building credibility and expertise through email, rather than just trying to sell. Deliverability and Compliance * Next, we discussed the importance of deliverability and ensuring email campaigns are GDPR compliant. * He outlines how Senders.co helps clients manage their email infrastructure and maintain good sender reputation. Subject Line Strategies * Chrisley shares insights on crafting effective subject lines. * Make them appear human-written rather than overly automated. Pricing and Packaging * Graham and Chrisley discuss Senders.co's pricing tiers and how the company works with clients of varying email volume needs. Sourcing Email Lists  * Chrisley provides advice on finding and using targeted email lists, including leveraging tools like Apollo.io and niche data providers, as well as mining a company's existing client base. Similar Podcasts Also by The Next 100 Days Podcast on Email Marketing: https://thenext100days.org/405-tanyo-gochev-email-marketing https://thenext100days.org/153-jamie-peters-email-marketing Clips from the Podcast How to Welcome a Podcast Guest https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Introduction.mp4   How to make Email Marketing work for prospects https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Not-spray-Pray.mp4   Cold Email - An approach https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Prospect-Email-Marketing.mp4   Get Information on What's Working for You https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Ab-Splits-Getting-More-Info.mp4   Current Client List - Ideal Client Profiling https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-ICP.mp4     Chrisley Shares this Testimonial https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Testimonial.mp4   The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham is "The High Net Worth Data Guy" who founded Finely...