Marketing Edge Academy Our guest is Keitha Maciel who runs The Marketing Edge Academy. It's an education company that elevates the skills of entrepreneurs and marketers who want to convert more prospects to clients. Her courses reveal how buyers think so you can guide their behaviour to achieve sales. Summary of the Podcast Introductions  * Graham and Kevin introduce themselves and welcome their guest Keitha Maciel to the "Next 100 Days" podcast. * They explain the format - an informal conversation with no script, focused on marketing and how to convert more prospects into buyers. Keitha's background  * Keitha shares how she discovered her passion for marketing later in her career. * Incredibly she spent the early part of her career working in finance. * She pursued a master's in digital marketing and studied consumer psychology, neuro-marketing, and behavioural science. * This has given her expertise in crafting compelling offers and engaging customers. Converting prospects to buyers * Keitha explained her methodology for converting prospects. * It's based on behaviour design principles. * What's important is understanding customer motivations, abilities, and triggers. * Keitha stresses a "got to have it" offer. You'll need one that solves their problems and aligns with their business goals. Applying the methodology to different markets  * The discussion explores how Keitha's approach can be applied to both B2B and consumer markets. * There are some differences in the specific tactics used. * Keitha highlights the importance of crafting the right message and offer for the target audience. Marketing Edge Academy * Keitha describes her Marketing Edge Academy, which offers training courses and coaching programs to help businesses improve their marketing and conversion rates. * She discusses how she packages the courses to make them an "irresistible offer" for her clients. The impact of AI on marketing  * The conversation turns to the significant impact that AI is expected to have on the marketing industry in the near future. * Keitha emphasises the need for marketers to adopt AI skills and incorporate the technology into their strategies to remain competitive.   Clips from the Podcast Marketing Edge Academy Promise - Get More Prospects to Convert https://thenext100days.org/wp-content/uploads/2024/08/Keitha-Maciel-Academy.mp4   Behaviour Design https://thenext100days.org/wp-content/uploads/2024/08/Keitha-Maciel-3-Steps.mp4   Crafting an OFFER https://thenext100days.org/wp-content/uploads/2024/08/Keitha-Maciel-Category-of-One.mp4   Engagement Tactics https://thenext100days.org/wp-content/uploads/2024/08/Keitha-Maciel-Engagement-Tactics.mp4   Impact of AI https://thenext100days.org/wp-content/uploads/2024/08/Keitha-Maciel-Impact-of-AI.mp4   Keitha's Testimonial https://thenext100days.