Tequila Cask Investment Samuel Gordon and Marc Mouannes co-founded GORDON PWC to bring a new way to invest in Whiskey and Tequila cask investment. Summary of the Podcast Introductions and background * Graham and Kevin welcome Samuel Gordon and Marc Mouannes, partners at Gordon PWC. * They discuss their new tequila cask investment product. * Samuel and Marc share how they met and their backgrounds in the whiskey and alternative investment industries. Tequila cask investment overview * Samuel and Marc provide an overview of their tequila cask investment product. * It involves purchasing unaged "blanco" tequila and aging it in oak casks for 3 years to produce a higher-quality "extra anejo" tequila. * They highlight the potential for 14-15% annual returns. * There is a shorter 3-year investment term compared to whiskey. * It's also another investor route to diversification and inflation hedging. Market dynamics and demand * The discussion covers the current and projected growth in global tequila demand. * It is especially growing fast in North America, Europe, and Asia. * This is driven by the influence of celebrity brands. * Samuel and Marc explain how the scarcity of aged tequila and consumer preferences for higher-quality products contribute to the investment opportunity. Investment process and risks * Samuel and Marc outline the investment process. * This includes how they pre-sell the aged tequila to distilleries and wholesalers to provide investors with a guaranteed exit price. * They also discuss the key risks, such as Agave price fluctuations and asset security, and how they mitigate these through insurance and other measures. Tax benefits and investor profile * The conversation touches on the UK tax benefits of cask investments as wasting assets. * The typical investor profile - affluent individuals looking to diversify their portfolios and hedge against inflation, often in the 40-45 age range. Recap and next steps * Graham and Kevin wrap up the discussion, reiterating that they are not providing investment advice. * Rather they are highlighting an interesting alternative investment opportunity for listeners to further research. * They encourage listeners to connect with Samuel and Marc to learn more about the tequila cask investment product. Clips from the Podcast It's a 3 Year Investment Term! https://thenext100days.org/wp-content/uploads/2024/09/Samuel-Gordon-3-Years-Term.mp4 14% per annum https://thenext100days.org/wp-content/uploads/2024/09/Marc-Mouannes-14-per-annum.mp4   Testimonial  Samuel Gordon https://thenext100days.org/wp-content/uploads/2024/09/Samuel-Gordon-TEstimonial.mp4   Marc Mouannes https://thenext100days.org/wp-content/uploads/2024/09/Marc-Mouannes-Testimonial.mp4   The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk,