In this episode of Interview With An Expert, Jenn Etchegary sits down with Jason Fredric Gilbert. Jason is an award-winning Conversation Designer and AnnA's Co-Creator. He is currently the character designer for ElliQ, a social robot for the elderly.  He began his career at imperson (https://www.imperson.com/) and was the creative director/lead conversation designer on some of the world's most entertaining chatbots; Miss Piggy, Doc Brown, Murdoc Niccalz and many many more.    Episode Summary   - We discuss how Jason got into Conversation Design in 2015 and what projects he started on that got him hooked.  - Jenn and Jason talk about compliance and the importance of testing your chatbot for all types of use and abuse. Plus, learn what Bob Gale, Back to the Future screenwriter, said to the Doc Brown chatbot.  - We break down the role of a conversation designer, how it plays out in the AI application process and the personas and goals that need to be set. Also, Jason provides some great points on why emotions are an important part of building your chatbots.  - We talk about the damage that can be created to your brand when you rush your chatbot and how to do it right by hiring and training correctly.  What do you need to look for in this new role, and how to properly identify a good candidate over another for each project.   - Breaking down different professionals that would make great conversation designers and the high request to hire them and the privacy convers behind your bots and designers.    Resource List   Paperbacks:  Designing Voice User Interfaces: Principles of Conversational Experiences - Cathy Pearl https://www.amazon.ca/Designing-Voice-User-Interfaces-Conversational/dp/1491955414   Courses: Conversation Design Institute: www.conversationdesigninstitute.com   Online Community:   Voice Lunch: https://voicelunch.com/   Guest Links   Connect with Jason: LinkedIn:https://www.linkedin.com/in/jason-f-gilbert-75186a156/   Connect with Jenn: LinkedIn: www.linkedin.com/in/jenniferetchegary/   Connect with The ChatC Group Website: www.chatc.ai LinkedIn: www.linkedin.com/company/chatc/ Twitter: www.twitter.com/thechatcgroup Facebook: www.facebook.com/TheChatCGroup Instagram: www.instagram.com/thechatcgroup/ --- Send in a voice message: https://anchor.fm/the-non-tech-tech-club/message