Symphonies, operas, ballet companies, theaters, museums, and more all want to know how to get their audiences back. For any person or organization wanting a roadmap, Aubrey outlines a five-part business plan to spin up a flywheel of revenue and relevance to get your patrons to come back and stay. Resources mentioned: What it would look like if attendance trends pre-pandemic were accelerated 10 yearsPost-Pandemic Business PlanLong Haul Model for Patron RetentionOrchestra X User Experience Research