How arts organizations can use data and analytics to build audiences and enhance artistic decision-making. Plus how a small arts organization can use data, not just the big institutions. This episode covers questions that were asked in a recent interview with San Francisco Classical Voice all about how arts organizations could use data and analytics like Billy Bean and the Oakland A’s did in Moneyball. Special thanks to San Francisco Classical Voice for covering this topic and for graciously allowing this conversation to be shared with you here. Read the SFCV article: https://www.sfcv.org/articles/feature/how-performing-arts-world-uses-cyber-analytics-build-audiences