The influencer industry is worth billions of dollars and growing because consumers trust people more than brands these days. Arts organizations have a built-in influencer army—our artists—and we can train them on digital content and social media. In this episode, Aubrey brings in David Taylor, who worked with the Philharmonia in London to do just this. We'll hear the case study of what they did, what worked and what didn't, and some unexpected results they saw. Get David’s book, The Future of Classical Music - Part 1: A collection of articles, talks, and ideas Slover Linett research on classical music radio listenership discussed in the opening remarks here.