This season on The Offstage Mic we are talking about strategies to combat the challenges in the cultural sector borrowed from the business world that have proven successful across patron retention, subscriptions, ecommerce, raising money, and digital content (to name a few). And throughout the season, I’m occasionally bringing in some people who know the business world quite well to help me break it down: board members of our orchestras, operas, ballets, theaters, museums, zoos, and more. These are the people governing our cultural institutions, who also have incredible professional experience outside the arts, and who are also among the most connected to and engaged with our mission-driven work. All so that we can Run It Like a Business — without sacrificing the art we produce. Season 3 of the Offstage Mic is coming up right here. Hit “follow” or “subscribe” right now.