For anyone who asks, “What’s the one thing I can do to increase revenue, ticket sales, audiences and donations,” this episode has your answer: copywriting. For almost every arts organization, writing better, stronger copy is the free solution to upgrade every public facing channel you have, from website to program book, social media to fundraising appeals, subscription brochures to press releases. The words you use are so powerful, and harnessing better copywriting is key to making every word work harder for you. This episode covers four tips for you to implement right away to immediately start seeing more revenue—all at absolutely zero cost to your bottom line. Example content referenced in episode: On my first day as CEO of an orchestra, the board chair told me they had just considered shutting down... Can’t play Beethoven faster and save money...This is why planned giving is one of the most important things fundraising teams should be working on