Data is one of the most powerful tools you can use in arts management to increase patron retention. But how do you know which metrics to track? How do you find the time to stay on top of key performance indicators?  Over several years of experience, from my first job at the Seattle Symphony to becoming an executive director and developing the 'Long Haul Model', I can now identify the main, underlying problem most arts organizations run into when thinking about their data. And I brought in some folks to help me talk about it.  In this bonus episode, I interview special guests Sune Hjerrild and Jan Pilgaard Carlsen, co-founders of Artelize, a company that eats, sleeps, and breathes using data in the arts. We talk about how to harness your data to retain more patrons, what key metrics are important to monitor to know if your retention efforts are working, and why most CRMs make patron retention challenging, either because extracting the data and reports you need is tricky, or because it just takes too much time — and what to do about it to make it a million times faster. Tracking and understanding your data doesn’t have to be a pitfall for your organization. Enjoy this special bonus episode to carry you through until the podcast starts again this fall. Resources: The Long Haul Model article Rethinking Audience Engagement Panel Hosted by Artelize