In this episode, Deven Rodriguez, the founder of Storypreneur, teaches business owners how to use the same seven-step storytelling framework that is used by your favorite speakers, shows, and movies to grow their businesses with storytelling. The framework includes the relatable main character, a challenge or obstacle, internal pain, crossroads, consequence, contemplation, and clarification. This episode is essential for those who want to learn how to leverage storytelling to scale their businesses and to sell with ease. Listen to this podcast to learn how to make the audience feel understood, relate to the relatable main character, and build trust and rapport.