Ready to revolutionise your outdoor adventures? Discover groundbreaking insights from the UK outdoor trade show, where sustainability meets innovation in gear manufacturing. We kick things off with Fred Fendree from Big Agnes, who unveils their shift to PFAS-free fabrics and introduces the game-changing Copper Spur HV Ultra Light II tent and revamped backpack range. Then, hear from Richard Pine, CEO of Paramo, on how employee ownership is reshaping their brand and how recycled materials are driving their product design. Our deep dive into sustainable brand practices in outdoor gear highlights the delicate balance between durability and recyclability. The outdoor industry is committed to chemical recycling, and prioritising repair and resale, tackling challenges like durable metal zips. As customer environmental awareness grows, the outdoor industry is championing sustainability. Altra also share how Ultra's Lone Peak trail shoes have seen a significant sales boost, showcasing a move towards higher road shoe volumes. To wrap up, we offer practical tips and fun hacks for your next outdoor adventure. Learn essential footwear maintenance to prevent blisters, the benefits of custom-made footbeds, and why you should always have running gear ready. Get creative with s'mores made from Tunnock tea cakes and discover a clever trick for spill-free dog water bowls. Finally, be inspired by Chris Townsend's wisdom on making the most of every outdoor opportunity. Tune in, stay safe, and keep exploring!