In today's competitive landscape, fostering diversity, equity, and inclusion isn't just a moral imperative — it's a strategic advantage. Fresh off the back of our International Women’s Day episodes released on CMO REPRESENTS series, today, we’re shining a spotlight on the crucial importance of BD coaching for women. Our guest, Deborah Farone, Founder of Farone Advisors, joins Will Eke on the Passle CMO Series Podcast to share her extensive expertise as we discuss the unique challenges women face in honing their BD skills and the transformative impact of tailored coaching programs. Deborah and Will explore: Deborah’s career journey and what led to her current role as Founder of Farone Advisors The turning point in Deborah’s career when she recognized the necessity for tailored BD coaching, particularly for women The unique obstacles women encounter in honing their BD abilities, and how the current landscape reflects these challenges The impact on CMOs, BD leaders, and firms if they don't invest in BD coaching for women  Success stories of women who have transformed their BD approach as a result of coaching Recommendations for organizations seeking to enhance the BD skills of their female employees