Building a digital presence that meets client expectations and exceeds them while staying within the confines of budget and resources is an intricate art.  On this episode of the CMO Series Podcast, Charles Cousins sits down with Sivan Koenig Galinsky, the Chief Marketing Officer at Barack Ferrazzano Kirschbaum & Nagelberg LLP (BFKN), to hear her insights, from resourcing to stakeholder management, on delivering a successful law firm website in a mid-size firm.  Sivan and Charles...

Developing a joined-up approach to legal business development is essential for any firm. On this episode of the CMO Series, Brad Vynalek,  Firm President and Executive Committee member, and Jennifer Rupkey, the Director of Business Development at Quarles & Brady LLP, join Ed Lovatt to shed light on the critical nexus between firm leadership and business development. Together, they illustrate the transformative impact of their collaborative approach, emphasizing its pivotal role in driving...

“Delivering value” is a core talking point for all legal marketers, but how much value are firms delivering in their marketing and BD efforts and how can they ensure each client interaction delivers on that promise of value?Today, Cam Dobinson welcomes Brenton Anderson, Director of Marketing and Business Development at Dentons Australia, to the CMO Series Podcast to dive into what might be the biggest missed opportunity for professional services firms.Brenton and Cam discuss:  Why value-led...

Earlier this month, Alistair Bone joined Erin Stone Dimry, Chief Marketing & Business Development Officer at DLA Piper, on stage at the Legal Marketing Association’s Annual Conference in San Diego.We’re excited to bring you that conversation in this special episode of the CMO Series Podcast recorded in front of a live audience. Drawing on our 2023 General Counsel research, Erin and Alistair delve into how marketing teams can align their activities with client expectations. Erin shares the...

In today's professional services marketing landscape, AI is the hottest topic, leaving many marketers pressured to keep pace with the rapid advancements in their firms' AI strategies.In this episode of the Passle CMO Series Podcast, Cam Dobinson has the privilege of hosting Gina Connell, Chief Marketing Officer at B P Collins, to offer a practical look at navigating the AI journey within a firm. Join us as we delve into how Gina spearheaded the firm's AI policy, offering insights on...

From employee engagement to recruitment and retention, there are many benefits to building a successful employee brand. On this week’s episode of the CMO Series, Vicky Hanks, Head of Marketing at Blake Morgan joins Will Eke to share the key projects she’s delivered to enhance the employee brand across the firm and the importance of effective internal communications.   Vicky and Will discuss: The moment in Vicky’s career journey she realised the importance of effective internal communications...

Dubbed by The New York Times as “The Prosecutor Who Stared Down Bill Cosby,” and internationally recognized as a leading litigator in the #MeToo Movement, on this very special live recording of the CMO Series REPRESENTS Podcast, Yasmin Zand welcomes Kristen Gibbons Feden, Shareholder at Anapol Weiss. This special episode recorded at the #FollowFriday Conference on International Women’s Day delves into Kristen’s passion for advocating for abuse and trauma survivors and why she’s focused on...

In today's competitive landscape, fostering diversity, equity, and inclusion isn't just a moral imperative — it's a strategic advantage. Fresh off the back of our International Women’s Day episodes released on CMO REPRESENTS series, today, we’re shining a spotlight on the crucial importance of BD coaching for women. Our guest, Deborah Farone, Founder of Farone Advisors, joins Will Eke on the Passle CMO Series Podcast to share her extensive expertise as we discuss the unique challenges women...

Training and developing the next generation of lawyers is a key driver for a firm’s long-term success. Investing in new talent is often overlooked, but today we have the pleasure of sitting down with Sheenika Gandhi, Chief Marketing Officer at Greenberg Glusker, to understand how she is reimagining business development training, for the future success of their associates and the firm. Sheenika and Ali discuss:  Sheenika’s career journey and how she came to be a Chief Marketing Officer How she...

Mapping the clients’ buying journey is key to successfully aligning content to meet their needs.    Someone with extensive experience across multiple industries in doing just that is Vicky Cunningham, Marketing Director at Efficio Consulting. Vicky joins the CMO Series Podcast today to discuss her approach to aligning content strategy with the client buying journey to drive business growth.   Vicky and Will discuss:  The importance of mapping the client buying journey and aligning this with...

The landscape for professional services business development is changing. Clients are less loyal to firms and individual fee earners, and strong relationships are no longer enough to guarantee repeat business. These are just some of the insights that have recently come out of research conducted by DCM Insights, published in the Harvard Business Review. Today, on this special episode of the CMO Series Podcast, Will Eke welcomes founding partner of DCM Insights, Matthew Dixon, to discuss the...

This year we’re celebrating International Women’s Day by shining a light on the experiences of incredible women across the industry.  In this second installment of Inspiring Inclusion, we uncover the personal stories of our guests and the inspirational people who have influenced their journeys.From creating safe spaces to the power of putting words into action, this incredible lineup share their insights and perspectives on the role of firms and their leaders in inspiring inclusion. We’re so...

To celebrate Women’s History Month and International Women’s Day 2024,  we invite you to join us as we talk with marketing and business development leaders from the world’s best law and professional services firms.  This special episode of CMO Series REPRESENTS shines a light on leaders as they share their personal stories, best practices and the inspirational people who have influenced their career journeys and inspired inclusion in their firms. Join us for part one of this special series,...

For any seasoned marketing and BD professional, it can be tempting to make the move into the world of consulting and set up as a sole trader.While there are rewards to be reaped, there are also many factors to consider before you take the plunge. Today, Will Eke has the pleasure of sitting down with someone who has successfully made the leap. Susanne Pugsley, Founder, Managing Director and Consultant at Pugsley Sidwell Business Development, joins the CMO Series Podcast to share the highs and...

Across the legal industry, firms are seeing the increasing need for a professional and high-performing business development function. Today on the CMO Series Podcast, Cam Dobinson is joined by Hugo Peña, Director of Business Development at Gonzalez Calvillo, to discuss the change he has witnessed throughout his career and what the formalization of legal BD means for firms and business development professionals.Hugo and Cam discuss: What "formalizing legal BD" means and why it is something...

Ensuring that clients align with a firm's values is vital for a successful legal rebrand. Actively listening to clients, crafting compelling brand narratives, and fostering a cohesive firm culture, all contribute to a brand that resonates and reflects a firm’s long-term strategic direction. Today, Will Eke has the pleasure of speaking with Noni Garratt-Wall, Head of Marketing at Charles Russell Speechlys, about her journey through the rebranding process as she joins the CMO Series...

Developing an effective bid strategy is key to the success of any legal business development function, yet the process often goes into a black box and isn’t fully leveraged by firm leaders.On this episode of the CMO Series Podcast, Will Eke is joined by Deborah Fleming, Marketing & Business Development Director at Walker Morris, to discuss the critical role of a winning bid strategy and its impact on marketing and BD.  Deborah and Will explore: Deborah’s career journey to her current role...

The role of Communications is the linchpin of effectively managing a law firm’s brand and reputation, not to mention being a key player in the development and success of a firm’s culture. Today, Will Eke is lucky to welcome Allan Schoenberg, who is celebrating 3 years as Chief Communications Officer at Vinson & Elkins, to the CMO Series Podcast to discuss his unique career journey, and the pivotal role communications plays in today’s firms. Allan and Will discuss: Allan’s career journey...

While remote and hybrid working has become the norm for many, establishing real human connections can be a challenge. Creating a culture of meaningful connection and collaboration in a law firm requires intention.   Eugene McCormick is lucky to welcome someone who has not only created a culture of human connection within the legal marketing and BD team, but across the entire firm and multiple geographies. Melodie Tilley, Chief Client Development Officer at FordHarrison, joins the CMO Series...

On this episode of the CMO Series REPRESENTS Podcast, Yasmin Zand is lucky to sit down with Terra Davis, Chief Diversity & Talent Development Officer at Knobbe Martens. Terra joins the series to share her journey, why she started advocating for diversity, equity and inclusion, and the critical role of psychological safety in law firms.Terra discusses the strategies and programs she is working on to drive change and innovation to create a safe and inclusive workplace where everyone...

The Business Development function is becoming more professional and more valued by services firms, but there is still a need to modernise and bring global teams together to develop best practice approaches.On today’s CMO Series Podcast, Charles Cousins welcomes Karen Snell, Chief Business Development & Marketing Officer at Kennedys to discuss how she and her team are becoming more effective as a modern global BD function.Karen and Charles discuss: Why modernising and globalising a BD...

Every law firm is at a different stage of professionalizing its approach to business development. Today, Will Eke has the pleasure of talking to Nicole Miles the Chief Clients & Markets Officer for Dentons Canada Region, to find out what it takes to build an effective, globally-minded approach to legal business development.Nicole and Will discuss: The importance of BD in today’s firms and what is driving that How Nicole came to her role at Dentons and how the role and approach to Legal...

In a people-driven business like a law firm, talent isn't just important—it's the linchpin for success. In this episode of the CMO Series, Eugene McCormick sits down with Sona Spencer, Chief Legal Talent Officer at Troutman Pepper, to explore her crucial role as a talent advocate and how talent becomes the driving force behind the firm's commercial achievements.   Sona and Eugene discuss: How Sona came to her role at Troutman Pepper and the moment in her journey she realised how critical...

Marketers and Business Development professionals are crucial to the success of a law firm's strategy, yet for many, the way firms create their strategy remains a mystery. On this episode of the CMO Series Podcast, Alistair Bone welcomes Brie Leung, Chief Strategy Officer at Much Shelist, to help demystify the strategic planning process and discuss the role of a Chief Strategy Officer in designing and executing an effective law firm strategy.Brie and Ali discuss: How a law firm strategy...