Welcome to Episode 2 of the CMO Series Digital Masterclass. Today, we’ll explore how thought leadership can transform your firm’s online brand. We’ve curated top digital insights from our CMO Series Podcast - links to the full episodes are listed below.  Join us as we delve into essential tools and strategies for professional services marketers, revealing why thought leadership is becoming central to digital success. We'll share success stories from industry leaders who have made their firm's...

Law firm budgets are under increasing scrutiny as firms face pressure to maximize efficiency, adapt to changing market conditions, and deliver more value to clients.  For CMOs, understanding and aligning the marketing budget with the firm's broader strategic goals is critical. A well-aligned budget ensures that marketing efforts directly support the firm’s growth objectives, enhance client engagement, and improve ROI for marketing activities.In this episode of the CMO Series Podcast, Alistair...

Welcome to the CMO Series Digital Masterclass, an exciting new sub-series of the CMO Series Podcast. This masterclass is designed to help professional services marketers build world-class digital platforms that enhance their firm's online presence and position them as thought leaders. The CMO Series Digital Masterclass is inspired by Passle’s latest research and the pressing needs of today’s marketing leaders. The goal is to provide actionable insights and best practices for developing robust...

In the realm of B2B professional services, advertising is frequently one of the least utilized marketing tools. Earlier this year, Thompson Reuters published their "State of Global Legal Marketing & BD" report, revealing that professional services marketers rated advertising as the least effective marketing tactic, behind PR, social media, and client education. In this episode of the CMO Series Podcast, Lee Grunnell, CMO at Womble Bond Dickinson joins Charles Cousins to discuss the...

Authentic, human-centred stories have long been a staple in B2C marketing, but they’re much less common in the world of professional services. As digital media rises, the fast-paced nature of the media landscape and decreasing attention spans mean marketers need to put in extra effort to make a substantial impact. In this episode of the CMO Series, Charles Cousins welcomes Paul Askew, the Global Strategic Campaigns Manager at Withersworldwide.  Paul discusses the power of storytelling in...

Marketing in confidential services comes with distinct challenges and requires a strategic approach to establish and sustain trust.  In this episode of the Passle CMO Series Podcast, Cam Dobinson explores these intricacies with Elizabeth Anscombe, Chief Business Development & Marketing Officer at Nardello & Co. Lizzie offers her insights on how Nardello & Co. informs its audience about its highly specialized services, the significance of maintaining a client-focused approach...

In this special edition of the CMO Series Podcast, Natasha Sandamas, Events Marketing Manager, joins the series to reflect on Passle’s first Stateside CMO Series Live event which took place in New York City in June.  Delving into the highlights from the sessions, we hear from an incredible lineup of speakers including Chief Marketing Officers, Chief Operating Officers and General Counsels from the world’s top firms. They joined the day to share their unique perspectives on everything from how...

As the landscape of legal services evolves, so does the significance of effective communication strategies. Today, Eugene McCormick is lucky to welcome Phill McGowan, Global Director of Marketing and Communications at Reed Smith to the CMO Series Podcast to share his insights on the biggest opportunities for legal communications professionals today and reveal his strategies for driving business growth.Phill joins the series to delve into his background in newspapers and journalism, the...

Labor attorneys are essential in managing the intricacies of union law, protecting workers' rights, and promoting fair and just labor practices. Carving out a career to represent those without a voice takes true determination and passion. On this episode of CMO Series REPRESENTS, Julia Howard is lucky to welcome Jessica Caggiano, Partner at Willig, Williams & Davidson who has done just that. Jessica joins the series to uncover the influences that sparked her journey, and the insights that...

Fresh from the COO panel at CMO Series Live in New York, Ralph Allen, Chief Operating Officer of Kelley Drye & Warren, joins the CMO Series Podcast to share his insights on strategically aligning law firm operations with business development to drive profitability. In this episode, Ralph sits down with Ed Lovatt to delve into the crucial intersection of operations and business development. They discuss strategic decision-making, navigating market competition, fostering client...

The role of thought leadership in legal marketing is changing. Traditional tactics like rankings and sponsorships are no longer top priorities. The rise of digital is enabling smaller firms to compete more effectively and measure the impact of their marketing. Today on the CMO Series, Charles Cousins welcomes John Neidecker, Director of Business Development and Marketing at Norris McLaughlin, to reflect on the past quarter-century in the profession, and explore the pivotal role of thought...

The impact of AI in legal marketing and business development is still relatively unknown. While we hear professionals are adopting AI to achieve impressive results, we rarely see examples of successful outputs.On this episode of the CMO Series, Tracey Whyte, Head of Business Development and Marketing at Piper Alderman, is joining Charles Cousins to share some of the practical applications of AI she has been driving at the firm and the challenges she's overcome on that journey.Tracey and...

In this episode of the CMO Series podcast, we explore the evolving dynamics of client relationships within professional services. Join us as Cam Dobinson chats with Nick Andrews, Partner and Head of UK Commercial Marketing at Knight Frank, about the profound changes in relationship-building strategies post-COVID. Nick shares his insights on the importance of chemistry and trust, the impact of hybrid working, and how firms can effectively build and maintain strong client relationships in the...

In our International Women’s Day episodes, we often heard, “women can have it all, just not all at once.” This sentiment highlights the ongoing struggle women face balancing workplace empowerment with significant responsibilities outside of work.Today on CMO Series REPRESENTS, Alistair Bone welcomes Susan Freeman, the Stevie® Award-winning CEO and Founder of Conscious Inclusion Company, and CEO of Mean Business, to discuss these challenges and give us a sneak peek of the upcoming Empowered...

Building a digital presence that meets client expectations and exceeds them while staying within the confines of budget and resources is an intricate art.  On this episode of the CMO Series Podcast, Charles Cousins sits down with Sivan Koenig Galinsky, the Chief Marketing Officer at Barack Ferrazzano Kirschbaum & Nagelberg LLP (BFKN), to hear her insights, from resourcing to stakeholder management, on delivering a successful law firm website in a mid-size firm.  Sivan and Charles...

Developing a joined-up approach to legal business development is essential for any firm. On this episode of the CMO Series, Brad Vynalek,  Firm President and Executive Committee member, and Jennifer Rupkey, the Director of Business Development at Quarles & Brady LLP, join Ed Lovatt to shed light on the critical nexus between firm leadership and business development. Together, they illustrate the transformative impact of their collaborative approach, emphasizing its pivotal role in driving...

“Delivering value” is a core talking point for all legal marketers, but how much value are firms delivering in their marketing and BD efforts and how can they ensure each client interaction delivers on that promise of value?Today, Cam Dobinson welcomes Brenton Anderson, Director of Marketing and Business Development at Dentons Australia, to the CMO Series Podcast to dive into what might be the biggest missed opportunity for professional services firms.Brenton and Cam discuss:  Why value-led...

Earlier this month, Alistair Bone joined Erin Stone Dimry, Chief Marketing & Business Development Officer at DLA Piper, on stage at the Legal Marketing Association’s Annual Conference in San Diego.We’re excited to bring you that conversation in this special episode of the CMO Series Podcast recorded in front of a live audience. Drawing on our 2023 General Counsel research, Erin and Alistair delve into how marketing teams can align their activities with client expectations. Erin shares the...

In today's professional services marketing landscape, AI is the hottest topic, leaving many marketers pressured to keep pace with the rapid advancements in their firms' AI strategies.In this episode of the Passle CMO Series Podcast, Cam Dobinson has the privilege of hosting Gina Connell, Chief Marketing Officer at B P Collins, to offer a practical look at navigating the AI journey within a firm. Join us as we delve into how Gina spearheaded the firm's AI policy, offering insights on...

From employee engagement to recruitment and retention, there are many benefits to building a successful employee brand. On this week’s episode of the CMO Series, Vicky Hanks, Head of Marketing at Blake Morgan joins Will Eke to share the key projects she’s delivered to enhance the employee brand across the firm and the importance of effective internal communications.   Vicky and Will discuss: The moment in Vicky’s career journey she realised the importance of effective internal communications...

Dubbed by The New York Times as “The Prosecutor Who Stared Down Bill Cosby,” and internationally recognized as a leading litigator in the #MeToo Movement, on this very special live recording of the CMO Series REPRESENTS Podcast, Yasmin Zand welcomes Kristen Gibbons Feden, Shareholder at Anapol Weiss. This special episode recorded at the #FollowFriday Conference on International Women’s Day delves into Kristen’s passion for advocating for abuse and trauma survivors and why she’s focused on...

In today's competitive landscape, fostering diversity, equity, and inclusion isn't just a moral imperative — it's a strategic advantage. Fresh off the back of our International Women’s Day episodes released on CMO REPRESENTS series, today, we’re shining a spotlight on the crucial importance of BD coaching for women. Our guest, Deborah Farone, Founder of Farone Advisors, joins Will Eke on the Passle CMO Series Podcast to share her extensive expertise as we discuss the unique challenges women...

Training and developing the next generation of lawyers is a key driver for a firm’s long-term success. Investing in new talent is often overlooked, but today we have the pleasure of sitting down with Sheenika Gandhi, Chief Marketing Officer at Greenberg Glusker, to understand how she is reimagining business development training, for the future success of their associates and the firm. Sheenika and Ali discuss:  Sheenika’s career journey and how she came to be a Chief Marketing Officer How she...

Mapping the clients’ buying journey is key to successfully aligning content to meet their needs.    Someone with extensive experience across multiple industries in doing just that is Vicky Cunningham, Marketing Director at Efficio Consulting. Vicky joins the CMO Series Podcast today to discuss her approach to aligning content strategy with the client buying journey to drive business growth.   Vicky and Will discuss:  The importance of mapping the client buying journey and aligning this with...

The landscape for professional services business development is changing. Clients are less loyal to firms and individual fee earners, and strong relationships are no longer enough to guarantee repeat business. These are just some of the insights that have recently come out of research conducted by DCM Insights, published in the Harvard Business Review. Today, on this special episode of the CMO Series Podcast, Will Eke welcomes founding partner of DCM Insights, Matthew Dixon, to discuss the...