The path in legal marketing and business development is diverse, and shaped by the size, culture, and ambitions of the firm.Today on the CMO Series Podcast, Charles Cousins has the privilege of talking to an experienced professional who is bringing a wealth of marketing and BD expertise from various professional service backgrounds to a regional firm.  We welcome John Eix, the Director of Marketing and Business Development at Crowe & Dunlevy, to the series to share his journey and insights on making an instant impact in a regional law firm. John and Charles explore:  John’s career journey to his role now at Crowe & Dunlevy The first priority and the instant impact projects John’s working on now at the firm The differences between working in a mid-size regional firm compared to the larger firms, and how to leverage your team and resources to compete The team approach and examples of how that has made an impact from a business development perspective What’s next for Crowe & Dunlevy to generate more quick wins and successes Advice for marketers and BD Professionals climbing the ladder on how to make an instant impact in their role