Episode 127 - Karen Snell of Kennedys on Modernising & Globalising a BD function
Listen now
Description
The Business Development function is becoming more professional and more valued by services firms, but there is still a need to modernise and bring global teams together to develop best practice approaches.On today’s CMO Series Podcast, Charles Cousins welcomes Karen Snell, Chief Business Development & Marketing Officer at Kennedys to discuss how she and her team are becoming more effective as a modern global BD function.Karen and Charles discuss: Why modernising and globalising a BD function is something Marketing & BD leaders should be thinking about How Karen came to her role at Kennedys, and when she realised that modernising and globalising the function was needed How to decide the priorities and what the focus is at this stage of the project The approach for incorporating data and client feedback How to ensure consistency and best practice across global regions that is recognisable across the firm What success looks like for the next 2-5 years Advice for marketing leaders wondering how they can build a more modern and effective BD function
More Episodes
The role of thought leadership in legal marketing is changing. Traditional tactics like rankings and sponsorships are no longer top priorities. The rise of digital is enabling smaller firms to compete more effectively and measure the impact of their marketing. Today on the CMO Series, Charles...
Published 06/11/24
Published 06/11/24
The impact of AI in legal marketing and business development is still relatively unknown. While we hear professionals are adopting AI to achieve impressive results, we rarely see examples of successful outputs.On this episode of the CMO Series, Tracey Whyte, Head of Business Development and...
Published 06/06/24