Building relationships and establishing meaningful connections, both with clients and attorneys, is a fundamental facet of a legal marketing and business development role. That’s the theme of the LMA’s MidWest Conference happening in October, and today, Ed Lovatt is very lucky to welcome the keynote speaker, to give us a glimpse of what to expect from the event, plus his industry experience on the topic. Rich Bracken, former legal BD and client service Director turned motivational speaker and high-performance coach, joins us to discuss the power of personal branding, emotional intelligence, and empathy in legal marketing and BD, as well as a sneak preview of his upcoming keynote, Become Unstoppable! Rich and Ed explore: Rich's career journey from legal marketing and BD to his current role as a speaker and coach The point at which Rich realized the important role empathy and emotional intelligence play in legal business development What legal marketing and BD professionals can do to better engage with their attorneys How marketing and BD professionals can apply EQ and mindfulness approaches to enhance their work lives and become more productive and efficient The opportunity for firms to encourage these behaviors Advice for legal marketing and BD folks looking to engage their lawyers more empathetically