The pivotal role of marketing and communications in successfully launching the news of a law firm merger cannot be underestimated. Striking the right balance between client-centric narratives, internal messaging, brand management, and PR is a fine art.Today on the CMO Series, Will Eke is excited to welcome Will Brewster, Head of Communications at Clyde & Co, who has first-hand experience of doing just that. Will joins the CMO Series Podcast to delve into the different stages of Clyde & Co’s merger with BLM from a communications perspective, and discuss the challenges, opportunities, and learning for others endeavouring to do the same. The conversation explores:  The point Will was brought into the merger with BLM and the first stage of the process from a communications perspective The main challenges during the initial phase  The key factors for success ahead of launching the communications campaign and how they played out in practice How to keep the clients at the heart of the campaign The impact of the merger on the team Advice for any marketing and communications leaders navigating a merger