Episode 123 - Michael Rynowecer of The BTI Consulting Group on The War on Talent: Opportunities For Today’s Legal CMOs
Description
On our recent CMO Series Webinar Will Eke was delighted to be joined by Michael Rynowecer, President of BTI Consulting Group to delve into their insights on CMO mobility and the opportunities for law firms and marketers in today’s climate.
A summary of the session, along with the video recording, is available here.
During the Webinar, Michael and Will explored:
The background to BTI’s research on CMOs
The ‘stand out’ findings AND the current state of play for CMOs in the legal industry
The most surprising insights
The key differences between US and UK markets
The reaction from CMOs who have seen the research
The impact for CMOs, from their careers to their day-to-day
What law firms should be doing differently to retain their talent
The main opportunities for CMOs in today's market
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