In today's professional services marketing landscape, AI is the hottest topic, leaving many marketers pressured to keep pace with the rapid advancements in their firms' AI strategies.In this episode of the Passle CMO Series Podcast, Cam Dobinson has the privilege of hosting Gina Connell, Chief Marketing Officer at B P Collins, to offer a practical look at navigating the AI journey within a firm. Join us as we delve into how Gina spearheaded the firm's AI policy, offering insights on collaboration, agility, and fostering firm-wide engagement to ensure the effective use of AI.Gina and Cam explore: How to develop an AI policy, and why marketers should be reviewing their firm's policy How to avoid silos and bring the firm together as a whole on the AI journey The practical steps to effectively developing and communicating an AI policy How to bring the different parts of the firm up to speed on AI and its potential impact What the AI journey looks like from here and the biggest opportunity for AI in legal marketing Advice for marketers looking to stay ahead of the curve with AI in their firm