Earlier this month, Alistair Bone joined Erin Stone Dimry, Chief Marketing & Business Development Officer at DLA Piper, on stage at the Legal Marketing Association’s Annual Conference in San Diego.We’re excited to bring you that conversation in this special episode of the CMO Series Podcast recorded in front of a live audience. Drawing on our 2023 General Counsel research, Erin and Alistair delve into how marketing teams can align their activities with client expectations. Erin shares the successes and challenges of creating and implementing an effective brand and marketing strategy that differentiates the firm and delivers for its clients. Erin and Alistair discuss: How to shift previously held perceptions of your firm How to recognize the gaps in your firm’s marketing and brand strategy How to identify the best channels and meet clients where they are The impact that investment in your digital presence can have on BD  Takeaways from case studies Advice for others looking to align their marketing with new markets and the client's expectations