Developing a joined-up approach to legal business development is essential for any firm. On this episode of the CMO Series, Brad Vynalek,  Firm President and Executive Committee member, and Jennifer Rupkey, the Director of Business Development at Quarles & Brady LLP, join Ed Lovatt to shed light on the critical nexus between firm leadership and business development. Together, they illustrate the transformative impact of their collaborative approach, emphasizing its pivotal role in driving overall firm success.Brad, Jen and Ed discuss: The connection and the working dynamic between Brad, Jennifer and the BD function and how that differs from other firms The moment in Brad’s career he realized the importance of this cross-function collaboration and connection  How this working dynamic enhances BD efforts and examples of success How this approach has influenced the firm and its culture Advice for BD professionals and firm leaders looking to work more harmoniously together