Marketing in confidential services comes with distinct challenges and requires a strategic approach to establish and sustain trust.  In this episode of the Passle CMO Series Podcast, Cam Dobinson explores these intricacies with Elizabeth Anscombe, Chief Business Development & Marketing Officer at Nardello & Co. Lizzie offers her insights on how Nardello & Co. informs its audience about its highly specialized services, the significance of maintaining a client-focused approach despite confidentiality limitations, and the methods employed to establish and maintain trust in a field often enveloped in secrecy. Lizzie and Cam cover: Lizzie’s diverse career background and how it has influenced her approach to marketing in the global investigative space The “cloak and dagger” image of the investigation sector and the importance of transparency  The strategies employed for building and maintaining trust with clients  The role of consistent service and brand messaging Advice for marketers looking to build trust with their clients