Welcome to the CMO Series Digital Masterclass, an exciting new sub-series of the CMO Series Podcast. This masterclass is designed to help professional services marketers build world-class digital platforms that enhance their firm's online presence and position them as thought leaders. The CMO Series Digital Masterclass is inspired by Passle’s latest research and the pressing needs of today’s marketing leaders. The goal is to provide actionable insights and best practices for developing robust online platforms that keep your firm front of mind for clients and prospects. To kick off this series, Charlie Knight, Marketing and Communications Manager is joined by Sam Page, Marketing Director at Passle, to discuss why creating a strong digital presence is vital for firms in today’s market and outline the first steps to getting started. In this episode, we cover: What the CMO Series Digital Masterclass is and how it came about Insights from the CMO Series Legal Leadership Report 2024, revealing the top priorities for CMOs and Managing Partners The importance of building your firm's online presence through thought leadership to attract clients Stay Connected To stay in the loop on all upcoming episodes and best practice content, subscribe to the CMO Series Podcast and visit passle.net/digitalmasterclass