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Clement Stories
The Perfect Press Release
Experienced PR professional and press release expert Tom Clarke explains the secrets of how to use press releases as a bridge to the media.
By making sure your release is newsworthy and relevant, you can maximise your chances of being noticed by the journalists that matter to you.
Listen now
Ratings & Reviews
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5.0 stars from 9 ratings
Really helpful
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“This was a very helpful listen. Some good examples too about structure.”
PSInTheMidlands via Apple Podcasts ·
Great Britain ·
05/04/24
High impact
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“Tom offers a wealth wisdom for companies aiming to have a high impact on their target audience. Stock market press releases are often impossible to understand, so advice on being a bridge to your audience, having a hook, storytelling, losing the jargon and targeting the generalist are all hugely...”Read full review »
Okiedokieokiedokie via Apple Podcasts ·
Great Britain ·
04/19/24
Recent Episodes
In another bonus episode, Tom speaks to PR guru Emma Padden.
Emma’s career has seen her ascend to the very top of the PR industry, working as a senior director at several of the biggest agencies in the UK.
But recently Emma, along with seven other equally illustrious colleagues, made a leap...
Published 07/22/24
Published 07/22/24
Artificial Intelligence in the PR Industry...
A neat little tool to help you write your press releases? Or DOOM FOR THE ENTIRE HUMAN RACE?
Well, probably the former. But best to stay vigilant...
In this bonus episode, Tom is joined by press release guru and friend of the podcast Andrew...
Published 06/10/24
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