In the first of a series of bonus episodes, Tom speaks to Mike Howarth, a small business owner who was inspired to write his first press release by listening to this very podcast! Mike’s business, Centre Spot UK offers football fans bespoke clothing featuring the coordinates of their local grounds. The company has also pledged to donate 5% of all profits back into grass roots football, and has already donated balls and equipment to clubs in the North West. Tom and Mike discuss how to create a compelling press release hook and how to get local media interested in his story. If you need help with press release writing or strategy, you can contact Tom in the following ways:   LinkedIn: www.linkedin.com/in/tom-clarke-a6732353     Website: www.tjcclarke.co.uk    Email: [email protected]    Music credit:  Pop Rock Bed by Audionautix