This week Karen is joined by Josh and Samuel from Fiole, an online fragrance store for artisan brands. Having had previous careers in the entertainment world, the boys both drifted into the world of perfume and instantly fell in love with it. Four years ago they joined forces and launched Fiole,...

This week on the show Karen is looking at the importance of running a pilot launch of your product. Launching your product with a full scale production into the market without knowing what to expect can be disastrous. But, Karen is here to help you avoid this major pitfall by sharing her 7 top...

This week Karen is joined by Daniela Carrasco, an alumni of Karen’s Perfumery Mastermind course and founder of her own perfume brand, Linen Tutu, a 100% natural fragrance brand. In this interview, Daniela shares her fascinating take on both the production of her fragrances and her branding and...