After receiving a couple of emails from people who were reluctant to join Karen’s online workshops because they were to be hosted on Facebook, Karen has been inspired to produce an episode on social media. Whilst social media is ever present in our lives and can be seen to have negative effects on our health and wellbeing, if you use it correctly, it can be an extremely powerful tool for business. In this episode, Karen gives a full overview of social media, its many platforms, the areas to be wary of and how you can leverage it to get the most out of it for your business.   KEY TAKEAWAYS ●      Karen started her first business long before social media existed. For those of you unsure of how much social media has benefited small business marketing, Karen outlines the differences between then and now. ●      Instagram, Facebook, X, TikTok, Youtube, Pinterest - There are so many social media platforms that could help you but, which one, or combination, is right for you? Karen breaks down the pros and cons of each. ●      Despite some people’s objections to social media Karen continues to use Facebook to deliver her training courses. She outlines why she thinks it's a platform that works. ●      Messaging apps like Telegram and WhatsApp are also considered social media. Karen details what these apps can do for your business and also their pros and cons.    BEST MOMENTS  “Social media is an incredible tool to help single person businesses reach millions of customers for pennies.” “It’s essential that you look at social media as a business tool and not as a consumer space.” “The best thing about social media - You don’t pay for advertising.”   EPISODE LINKS The Scent Shift VALUABLE RESOURCES Getting Started Guide             Artisan Perfumery Mastermind     ABOUT THE HOST Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way. Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances. With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques. Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.   CONTACT DETAILS Website Instagram Facebook YouTube Email