In this episode, Laura Halliday and co-host Adam Rowles are joined by Nick Graham, an esteemed leader with senior roles at PepsiCo North America and Mondelēz. Nick shares his expertise on how iconic brands like Pepsi and Cadbury have adapted their strategies to stay relevant in a fast-changing...

In this episode, Laura Halliday and co-host Adam Rowles discuss some of Burger King’s most impactful marketing campaigns with Katie Evans, Chief Marketing Officer of Burger King UK.  Operating in the highly competitive UK quick service restaurant sector, Katie shares how Burger King behaves like...

In this episode, Simon and Laura are joined by marketing professional Grant McKenzie to explore the evolution and innovation in the world of alcohol-free beverages. The conversation covers overcoming market skepticism, strategic rebranding, and positioning non-alcoholic beers as positive...