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The Forge
The Persuasion Game
Discover the secrets of persuasion and how it shapes consumer behaviour, fuels business growth, and sharpens marketing skills. Join Laura Halliday, Simon Garnett and Adam Rowles from The Forge in each episode as they chat with marketers, business leaders and beyond to learn how they use persuasion to influence their consumers, convince their stakeholders and drive their businesses forward. Learn the tactics, stories, and strategies that will help you become a more effective marketer and business leader.
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Ratings & Reviews
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5.0 stars from 5 ratings
Very persuasive
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“Persuaded me to subscribe for the next episode ✌️”
lkjflkfdl;kj via Apple Podcasts ·
Great Britain ·
09/25/24
Brilliant!
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“Brilliant, thought provoking, and love the soothing voice of the hosts!!!”
preetivarma via Apple Podcasts ·
United States of America ·
09/25/24
Recent Episodes
In this episode, Laura Halliday and co-host Adam Rowles are joined by Nick Graham, an esteemed leader with senior roles at PepsiCo North America and Mondelēz.
Nick shares his expertise on how iconic brands like Pepsi and Cadbury have adapted their strategies to stay relevant in a fast-changing...
Published 11/19/24
In this episode, Laura Halliday and co-host Adam Rowles discuss some of Burger King’s most impactful marketing campaigns with Katie Evans, Chief Marketing Officer of Burger King UK.
Operating in the highly competitive UK quick service restaurant sector, Katie shares how Burger King behaves like...
Published 11/05/24
Published 11/05/24
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