This week I chat with Entrepreneur Keith Sconiers who is currently president of PaySuite and Catalyst Training and Development. We discuss the NCAA ruling to allow student's to make money from their name, image, and likeness as well as how athlete's can succeed and benefit from this new rule. Keith has a podcast of his own titled The Athlete's Journey Podcast Did you know there's exclusive, members-only content in The Persuasion Lab? From checklists for common deals to cheat sheets of high-yield negotiation tactics to in-depth strategy. If you're not in the Persuasion Lab you're not closing the best negotiation. Join us at thepersuasionlab.com Got questions about the lab? Let us know at [email protected].  The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented.