In this week of the Persuasion Lab I discuss research from Dr.Schager and his book "The Like Switch" and research from Dr.Cialdini. Did you know there's exclusive, members-only content in The Persuasion Lab? From checklists for common deals to cheat sheets of high-yield negotiation tactics to in-depth strategy. If you're not in the Persuasion Lab you're not closing the best negotiation. Join us at thepersuasionlab.com Got questions about the lab? Let us know at [email protected].  The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented.