In this weeks episode I discuss Daniel Kahneman's research on human behavior. He is a psychologist who came up with the concept of System 1 and 2 Thinking. System 1 thinking categorizes impulsive and quick behavior. System 2 thinking is thoughtful, slow, and deliberate. This uses more of your energy Join the Persuasion Lab! www.thepersuasionlab.com Got questions about the lab? Let us know at [email protected].  The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented.