As a photographer, you may be used to being creative, putting your visual artwork into the world, and letting it speak for itself. However, just using the “a picture is worth a thousand words” strategy as marketing doesn’t tell a story about you, your business, or the difference you make in your clients’ lives or even the world. Marketing is more than sharing an image of your artwork on social media along with a catchy caption or placing an ad in your local publication. There are real monetary and reputation consequences if you don’t understand how marketing functions. From wasting money on ads that don’t work to misusing marketing language and misrepresenting your brand, any mistake can threaten the success of your business. In fact, some businesses have lost billions because they marketed wrong. But don't worry - we're here to help you avoid those mistakes. Understanding how marketing works is essential if you want to gain clients and become the local go-to photographer without burning out. Once you understand marketing, you will see the ROI in your bottom line. You'll also benefit from smooth sales sessions and clients you adore and continue working with throughout their lifetime. You’ll even stop the hustle of trying every DIY marketing solution. Because once you understand the whole marketing picture, you'll know where to start for the best long-term results for your business. So tune in and learn how to market your photography business effectively and avoid costly mistakes. Here are the Links to the resources mentioned in the episode.  Marketing Ecosystem Diagram on Instagramhttp://bit.ly/3Mdc7bB 17hats "A Solopreneur’s Guide to a Marketing Funnel"https://blog.17hats.com/2022/02/16/a-solopreneurs-guide-to-a-marketing-funnel/ Building a Story Brand by Donald Miller (not an affiliate link)https://buildingastorybrand.com/