Are you ready to turn your passion for photography into a steady income stream, even during those down seasons? Hold onto your camera straps because, in this episode, you’ll learn how digital photo organizing is a game-changing opportunity with the amazing Caroline Guntur, also known as The Swedish Organizer. If you found this episode helpful, feel free to capture a screenshot of yourself listening on your device and share it on your Instagram stories. Remember to tag me @actionarrowmedia...

How does a childhood fascination with a camera evolve into a thriving photography career? Join us in this episode as we dive into the inspiring journey of our guest, Ravin Goyal. From those first playful clicks to honing his skills through formal education and workshops, Ravin shares his heartfelt story of transforming a passion into a powerful brand. If you found this episode helpful, feel free to capture a screenshot of yourself listening on your device and share it on your Instagram...

Ever wondered how to consistently attract those dreamy, high-quality leads that can supercharge your business growth? My incredible guest, Marcus Svedin, spills the beans on all things YouTube Ads and reveals the secrets to generating leads that'll have your competitors scratching their heads in wonder. 😉 But this is for more than just the big, deep-pocket guys. Marcus has tips and strategies that even small photography businesses can use to make a big impact. If you found this episode...

Are you ready to jump into an inspiring conversation? Meet Olesha Haskett, the visionary behind Coterie Noir. In this episode, Olesha shares her journey as a Black boudoir photographer and the driving force behind an innovative educational platform. Olesha's mission? To create a haven where Black womxn can freely express their sensuality, rewriting beauty norms on their terms. Through Coterie Noir, she's reshaping the photography landscape. If you found this episode helpful, feel free to...

Do you want to learn how to capture the excitement and beauty of runway fashion? You've come to the right place! In this episode, we'll explore the world of fashion photography with the amazing Adrian Phoebe. Adrian is an experienced fashion and runway photographer who'll share his journey to becoming a sought-after name in the industry. Adrian Phoebe from the dynamic duo husband and wife team of AKP Photography will reveal the secrets behind their thriving fashion, runway, event, and...

Is your photography business ready to capture the magic of the upcoming fall and holiday season? In this episode, I share some seriously awesome strategies to help your photography business shine like a dazzling autumn sunset. Here's a little challenge for you: as you listen to this episode, think about the incredible fall and holiday memories you'll capture for your clients. If you're as excited about it as I am, why not snap a screenshot of yourself tuned in and share it on your Instagram...

If you want to increase your sales, attract your soulmate clients, and create a thriving photography business that aligns with your values, this episode is an absolute must-listen! Rachel's wisdom and insights will leave you feeling motivated and ready to take action. Meet Rachel Jordan, a remarkable business coach passionate about helping wedding professionals and photographers elevate their game. She's all about assisting them to attract top-notch clients and position themselves as the...

Are you considering investing in a CRM - Client Relationship Management Software, but feeling a bit overwhelmed? Well, worry no more! I've got you covered in our latest episode of The Photographer's Action Plan.  In this week's show, I'll be answering the burning question: "What are the 9 things you should know before you invest in a CRM?" 🤔 So, if you're ready to find the perfect software to manage your clients, keep your business running smoothly, and still fit your budget, then tune in...

Have you ever wondered how AI can revolutionize your photography business and take it to new heights? Imagine having a brilliant assistant in your pocket, ready to handle tasks you'd instead not do, like crafting content, streamlining workflows for an exceptional client journey, and creating unforgettable client experiences that set your photography business apart. Whether you're a seasoned professional looking to enhance your client experience or a newcomer to the world of photography, this...

Have you ever found yourself in a situation where you needed to step away from your photography business unexpectedly? It can be a challenging and stressful experience, but with the right emergency plan in place, you can confidently navigate these unforeseen circumstances without compromising your clients' trust or your professional reputation. In this episode, we'll explore practical tips and strategies to help you prepare for unexpected situations and put your business on hold when...

Do you ever lie awake at night worrying about whether or not you sent that important email to a client? Or do you feel overwhelmed when managing and sending out invoices manually? And let's not mention the stress of juggling bookings across multiple calendars, like Google Calendar or iCal. I understand how difficult it can be to keep everything organized and under control. You can finally say goodbye to the endless juggling act. With the right tools in place, you can streamline your...

Why am I covering planning for the rest of the year now? Today, July 4th, America's Independence Day, and during the vacation season? Well, partly because of the freedom of business but also because we need to start that seed of the holiday season now. If not with our clients but with ourselves. Christmas in July is a reality when you own and operate your photo business. Let's uncover the simplicity of using a marketing calendar in your photography business with a downloadable Google Doc...

This week I’ve been creating a marketing strategy for a client and realized that brand messaging seems unimportant in the visual world. Existing in the photo world where the image is King, your brand message & voice needs to be Queen.In this podcast, we're going to explore how the right words, the right tone, and the proper communication can genuinely transform your photography business. I’ll unravel the secrets behind crafting a compelling brand voice that captures your unique identity...

This week my sister and I discussed how our Instagram engagement and website traffic has tanked since the middle of May. Memorial Day Weekend marks the beginning of the summer months when most of us start to check out your clients included. In today's episode, I'll outline specific actions you can take to set up your business for when you're out of the office and keep the marketing efforts you built throughout the year.I outline in order of importance from the bare minimum;* Hint* make sure...

Rekindle your love for photography by exploring its infinite possibilities, and reignite your passion for capturing moments with print competition. In this episode, we receive valuable action tips from Courtney of Courtney Ranck-Copher Photography. In this episode, she discusses how competition can spark more of your passion for photography. Don't miss out on the creative insights she shares. Tune in and discover all the juicy details! Here are the Links to the resources mentioned in the...

Is investing in a marketing agency worth it?  Does the cost feel like a significant investment? Well, fear not because a marketing agency can be a game-changer for your photography business. In today’s episode, I’m breaking down what to expect to pay for a marketing agency, some budget maximizers to get the most out of your investment, and of course, an action plan for you to get started figuring out if a marketing agency is right for you. If you choose to go without a marketing agency right...

In today's episode, we're diving into advice for photographers who want to attract clients, get consistent bookings, and be the go-to for your art. Are you struggling to attract photography clients and secure consistent bookings? Do you dream of becoming the go-to photographer in your niche, the one clients seek for their special moments? If you've been feeling frustrated by the lack of client interest and the inconsistency in your bookings, I’m glad you're here. It’s important to have a...

Do you find yourself struggling to get consistent bookings for your photography business? No matter how much effort you put into your marketing, you can't get enough clients to sustain your business. You need to treat your boutique photography business like a big business. Treating your small photography business like the big box stores will give you the perspective and action plan to attract and retain clients. A big-box or CEO mindset is crucial for your business because it helps create a...

What would it be like to get consistent bookings with dreamy clients? If you aren’t booking your ideal clients, it could be your business model, pricing yourself too low, etc. However, I suspect you don’t have consistent & strategic marketing for your business because you’re busy balancing it all. So what if you had a marketing strategy for all things marketing, including SEO, blog writing, and even social media? In this episode, we will discuss quick-start online marketing strategies and...

Ready to hire ✅ Not ready for conflict… Hiring a team member, contractor, agency, VA, etc., and collaborating with & managing them could be problematic.  And…how do you hold them accountable?   It’s essential to ensure the work is done so you don’t lose time & money.  When you sign a contract, there are deliverables, but as a busy photographer, how do you ensure they get done?When I first started assisting photographers, I noticed everyday worries they had when hiring me. I got...

As a photographer, you may be used to being creative, putting your visual artwork into the world, and letting it speak for itself. However, just using the “a picture is worth a thousand words” strategy as marketing doesn’t tell a story about you, your business, or the difference you make in your clients’ lives or even the world. Marketing is more than sharing an image of your artwork on social media along with a catchy caption or placing an ad in your local publication. There are real...

Did your marketing efforts of last year leave you feeling exhausted and frustrated? You’ve probably felt like you lived half of this year on Instagram trying to figure out REELS. You may even have considered spending money on ads (that you would rather spend on new gear 😉 ) to find photography clients. In this episode, I’ll explain a model of marketing that will help you become consistent in your marketing efforts and help you know what’s next in your marketing. Here are the Links to the...

The biggest mistake photographers make when marketing is not starting with what they have. Time and time again, I experience photographers who just bought an elegant welcome guide or magazine on creative market, and edit it to fit their brand, to set themselves apart from the local competition. They have this gorgeous asset but no new leads, clients, or money. This is wishful designing. Wishful designing falls into many other categories; re-editing, re-writing, researching, etc. In this...

Welcome to The Photographer's Action Plan: Strategies for Building a Thriving Business and Life with Host Char Stackle. We are so happy you have decided to join us! In this trailer episode, Char welcomes you in and introduces a bit about herself. So listen in and learn more. You can follow us on Instagram @actionarrowmediaYou can find out more at www.actionarrowmedia.com